Try to associate your favorite brand with something. What comes first to your mind? A logo, package branding, colors, or, maybe, an elegant font used for a company’s name? These are all branding elements included in a standard branding kit.
Yet, in most cases, branding packages aren’t static and can be easily customized based on your needs. After an interview, designers will recommend to you how to use visual branding for your product promotion and what can be branded. Although brand package options are almost unlimited, some branding elements are used more often than others. Make sure to consider them for your marketing strategy to get the most out of it.